Why we should win this competition

Managed IT services are the most exciting area of SME IT and with our VITAL Managed Service we are right at the forefront with our unique ability to manage multiple clients right down to the desktop from a single domain platform. Our solution has been truly borne from real-world requirements; we were a small IT support company - we are now a burgeoning market-leading Managed IT Services provider.

What we will use the prize for

Sorry to be boring, but continued product development.

Business Model

The VITAL service enables SME's to simplify management of their IT systems, to enhance data recovery, security and virus protection, and to minimise internal IT staffing requirements, reducing costs. The VITAL service is attractive to small companies (5-100 staff) as it minimises capital expenditure and reduces cash outflow.

Business Strategy

Man Bytes Dog is an annuity income based model. The standardised approach engendered by VITAL increases our ability to enchant customers. Continued investment in the VITAL platform combined with listening to our clients requirements are a potent cocktail. All our customers sit on 1 network, seperated by some central wizardry. A problem solved for one, is solved for many; a solution devised for one, can be rolled out to many. We are truly proactive, not reactive, allowing structured staff development, and structured future development of the VITAL range of products and services.

Business Objectives

• 1. Eliminate customer churn (typical in IT support marketplace)
• 2. Achieve sustainable profitablity
• 3. Continual staff development
• 4. Develop white-label VITAL

Competitive Advantages

• A single network to manage for all clients (easier!)
• Economies of scale (IT centralisation)
• Standardised approach (less downtime)
• Multiple USP's in competitive marketplace

Business Successes

• Achievment of initial development goals (operational success)
• Achieving profitability
• Top 20 UK Hosted Exchange provider
• Stable VITAL IT platform for our customers